Advertising Company

The Client

The client is an advertising company prominent in the market across the south Indian cities, with their mobile outdoor advertising service, handling the 250+ vehicles from their headquarters in Madurai. They support 500+ diverse brands, including new players and help connect with their audience through different channels of advertising.
 
 
 
 

The Business Requirement

The major objective of advertising outdoors through a fleet of mobile advertising vehicles, is that the brand would reach out to all sections the society in the given area. The vehicles would travel slowly for a defined time duration every day. The client faced a problem as the drivers tend to cover the whole distance quickly and close the trip early, which was not monitored. This led to the client feedback that advertising through vehicles was not effective.

The Solution Implementation

This client in the advertising industry who operates 250+ vehicles required a productive fleet management solution to streamline the trips and monitor the vehicles. The vehicles should stop or slowly move at crowded places, to get more visibility of the advertisement the vehicles were carrying.

Trinetra Wireless – Advertising Vehicle Management provided a solution with their GPS tracking and fleet management software with driver management which provided business centric reports and monitoring of vehicles at a particular location with in & out time reports. The client also has a target for every vehicle, that it should cover 60km per day. Trinetra provided a customised report to monitor the areas the vehicle went in a particular trip, with distance travelled. By continuous monitoring and educating the driver, with driver management software, they increased visibility and streamlining of the trips. Now there is higher reach for the ads. With dashboard details of Trinetra user friendly web application, the quick summary of distance travelled, critical alarms, idling, violations and portal usage can be taken for quick decisions related to internal business rules.

So, major clients across south India are now willing to collaborate with them, which has led to increased revenue. With this organised vehicle and driver management process in place, manpower is efficiently utilized for better all-round results and multi-tasking. Also, better handling of vehicles resulted in reducing vehicle maintenance costs by 35%. The fleet maintenance monitoring system also helped in the process.

Benefits of the solution

• Accurate information of vehicles’ distance covered with time.
• Better manpower utilization and driver management
• Effective actions to control ad hoc discrepancies on-field.
• Satisfying the customer with better support & service.
• Increase of safe and effective trips for the drivers.
• Reduce vehicle maintenance costs.
• Route optimisation saves costs
• GPS tracking locates the vehicle precisely
• Easy scalability of fleet of vehicles.

Client

The client is a reputed transportation service provider for public sectors in New Delhi, Client has 500+ vehicles, their vehicles were mainly used to transport the publics from one location to another and they have huge location based reach.

Business Requirement

The client’s business requirement was an innovative GPS vehicle tracking solution with specialized features to monitor the driver behaviour effectively in real-time. In case of any issues on their bus journey (like breakdown); alert notification should be triggered to the fleet manager so that he can take immediate action.

Trinetra Solution

Trinetra understood their business need and helped the client with tracking and getting real time bus arrival status using its Monitor Module. Trinetra calculates the approximate time required for the bus to reach the stop which involves the live traffic analysis and various other parameters like Geozone, Route management. Thus, the commuters can be aware of the waiting time for their respective buses.

Trinetra provides the powerful GPS vehicle tracking system along with exception based Geozone solution to the transport industry where they can easily identify the IN /OUT of the buses within the pre-defined location (bus stops) with timestamp.

Vehicles route can be pre-defined to the drivers. So the client can monitor vehicle movement along with the route set with the details of when the vehicle would reach the next stop and its current status, vehicle’s delay timing will also be notified to the client.

Trinetra provides fleet maintenance module to get the consolidated information on status of each vehicle which includes information about maintenance, service, history of service and authorized person assigned to the vehicle.

Trinetra provides mobile passenger application for the passengers to be aware of their journey and bus arrival details.

Fleet managers can view the vehicle usage in real-time and much more. Alerts will be triggered automatically through email or SMS for violations.

With Trinetra installed on their vehicles, the company can now monitor the current position of a single vehicle, position of an entire fleet of vehicle, pre-defined route information of the vehicle over a period of time and all events that occurred during a particular trip on street level digital maps.

Benefits

• Monitor pre-defined routes
• Real time notification alerts
• Increased visibility between the various stake holders
• Comprehensive fleet management
• Journey awareness for the passengers
• Decreased overtime
• Reduced operational costs